Kenneth Kinney

Kenneth Kinney

TN, US
"Shark" inspires leaders to dive deeper and find new perspectives to transform their businesses to drive growth and create better experiences for their customers as well as their employees.

Kenneth "Shark" Kinney is making waves on a mission to make brands more curious and less misunderstood, marketers more amazing, and leaders more fearless in their desire to impact real change. And yes, he just so happens to swim a lot with sharks for fun.

Kenneth works with organizations who want to dive deeper and fearlessly improve their marketing and customer experience to impact significant change and increase sales and revenue.

With nearly three decades of B2B and B2C expertise in digital marketing, advertising, customer experience, lead generation, sales, recruiting, operations, and customer service, he has developed strategies and led national campaigns serving some of the most well-known brands in the world including: Citi, Chase, Target, GM, American Express, FedEx, Honda, Toyota, Mercedes, Hilton Hotels, TD Ameritrade, Wells Fargo, Panera, Acxiom, TruGreen, Comcast, DIRECTV, Dish, Verizon, AT&T, over 50 colleges and universities, as well as hundreds of small and medium-sized businesses.

Nicknamed "Shark" as a child because of an 'up close and personal' experience with a shark in the ocean. Ever since then, has been a lifelong conservationist of sharks and our oceans where he frequently Free Dives and/or Scuba Dive with sharks. When speaking at an event near an ocean, know that Kenneth will likely bring some diving gear for the day before.

As a professional speaker, Kenneth has experience having given hundreds of presentations worldwide and in multiple languages.

Kenneth as the 'Chief Shark Officer' is the host of the popular podcast, "A Shark's Perspective," which has featured hundreds of the most well known and respected marketers, hall of fame speakers, disruptors, and innovators in the world including: Seth Godin, Guy Kawasaki, Ann Handley, Martin Lindstrom, Neil Patel, David Meerman Scott, Charlene Li, Joe Pulizzi, Lilach Bulloch, Jay Baer, Chris Brogan, Rand Fishkin, and many more. The show wouldn't be complete without some of his 'shark-loving' conservationist friends including Ocean Ramsey, Dr. Austin Gallagher, and Stuart Cove.

Kenneth "Shark" Kinney is making waves on a mission to make brands more curious and less misunderstood, marketers more amazing, and leaders more fearless in their desire to impact real change. And yes, he just so happens to swim a lot with sharks for fun.

Kenneth works with organizations who want to dive deeper and fearlessly improve their marketing and customer experience to impact significant change and increase sales and revenue.

With nearly three decades of B2B and B2C expertise in digital marketing, advertising, customer experience, lead generation, sales, recruiting, operations, and customer service, he has developed strategies and led national campaigns serving some of the most well-known brands in the world including: Citi, Chase, Target, GM, American Express, FedEx, Honda, Toyota, Mercedes, Hilton Hotels, TD Ameritrade, Wells Fargo, Panera, Acxiom, TruGreen, Comcast, DIRECTV, Dish, Verizon, AT&T, over 50 colleges and universities, as well as hundreds of small and medium-sized businesses.

Nicknamed "Shark" as a child because of an 'up close and personal' experience with a shark in the ocean. Ever since then, has been a lifelong conservationist of sharks and our oceans where he frequently Free Dives and/or Scuba Dive with sharks. When speaking at an event near an ocean, know that Kenneth will likely bring some diving gear for the day before.

As a professional speaker, Kenneth has experience having given hundreds of presentations worldwide and in multiple languages.

Kenneth as the 'Chief Shark Officer' is the host of the popular podcast, "A Shark's Perspective," which has featured hundreds of the most well known and respected marketers, hall of fame speakers, disruptors, and innovators in the world including: Seth Godin, Guy Kawasaki, Ann Handley, Martin Lindstrom, Neil Patel, David Meerman Scott, Charlene Li, Joe Pulizzi, Lilach Bulloch, Jay Baer, Chris Brogan, Rand Fishkin, and many more. The show wouldn't be complete without some of his 'shark-loving' conservationist friends including Ocean Ramsey, Dr. Austin Gallagher, and Stuart Cove.

Dive Deeper

How Extraordinary Brands Show Real Care to Create Stronger Relationships with Consumers, Customers, and Employees


What you say and how you say it, really matters.  For many consumers, the marketing and messaging behind the brand story does not resonate with the actual customer experience and to them it sounds like “we care….ish.”  If they determine that the promise does not match the packaging, then they simply switch to an alternative brand in hopes...

MarketingSalesBusiness GrowthDigital MarketingCustomer ExperienceCorporateTechnologyAudience ActivityEducational / InformativeInspirational / Life-changingHumorous / Funny

Confused Buyers Say No

How Extraordinary Sales and Growth Can Be Created through Clarity

It all begins with a message, but it gets distorted across siloed teams, external partners, branded messaging and marketing, and ads that don’t perform.  At the end of the day, it confuses consumers.  Cutting through the noise can be so impactful to sales and make all the difference with customers who get lost in the process.


Learning Objectives

As a...

Educational / Informative

What Is Your Different

How Great Leaders Produce Extraordinary Growth by Becoming the #1 Choice in a Crowded Market


At the heart of your business lies a story unique to the DNA of your brand. Yet, so many brands pivot to a sea of sameness without exploring their own superpower that draws in customers, creates fans, and produces real growth. Understanding your own niche helps eliminate ever being vanilla.  Thankfully, there’s a surprisingly simple answer and it lies in how we...

MarketingSalesDigital MarketingCustomer ExperienceCorporateTechnologyEntertainment-basedAudience ActivityEducational / InformativeInspirational / Life-changingAdvertising

The Power of a Shark Mindset

How Leaders Thrive in an Ocean of Uncertainty and Dive Deeper without Fear


The only guarantee in business is that uncertainty is certain. With any organization, change inside and outside the four walls of your organization can create extremely difficult waters to navigate. What can be controlled is the way you prepare for the waves that come next, especially when you already feel several meters underwater.


This keynote follows Kenneth’s...

Inspirational / Life-changing